Перегляд по Автору "Babukh, Ilona"
Зараз показуються 1-17 з 17
-
Brand of the territory as its marketing resource
Babukh, Ilona; Vatamaniuk, Nastia (Чернівецький національний університет, 2018-05-10) -
COMMERCIALIZATION OF MARKET INNOVATIONS AS EXCLUSIVE TASK OF INNOVATIVE MARKETING
Babukh, Ilona (2017)The development of modern innovative economy requires greater use of potential of non-technical (institutional) innovations, especially promotional ones. Commercialization of market innovations is one of the most important ... -
COMMODITY SCIENCE AS A SCIENCE AND EDUCATIONAL DISCIPLINE: PRINCIPLES OF BUILDINGS AND DEVELOPMENT DIRECTIONS
Babukh, Ilona (Видавничий дім "Гельветика", 2017)The analysis of commodity science as a science and educational discipline is carried out; the subject of commodity science is defined, those are consumer values and methods of their knowledge and its providing. The purpose ... -
Development of trade activities in the framework of digitalization of Ukraine’s economy
Babukh, Ilona; Yeremiia, Maryna (Чернівецький національний університет імені Юрія Федьковича, 2020-05-01) -
FINTECH AS A DRIVER FOR TODAY’S FINANCIAL MARKET TRANSFORMATIONS: THE UKRAINIAN CONTEXT
Babukh, Ilona; Nikiforov, Petro; Kinashchuk, Stanislav (2020)The article analyzes the impact of the FinTech sector on transformation processes in the financial markets. Modern transformations of the financial market are connected with the emergence of new financial instruments and ... -
FinTech services market in Ukraine: current situation, problems and prospects
Babukh, Ilona; Nikiforov, Petro; Venher, Yevgeniy (ТОВ "ДКС-центр", 2020)In a globalized world there are radical changes in the construction of national financial systems, their organization and functioning under the influence of technological and financial innovations. Today, Fintech is the ... -
Formation of new managers competencies of medical institutions in the reforming the medical industry
Babukh, Ilona (Bratislava, 2019-05-30) -
INNOVATIONS OF THE DIGITAL ERA AND ECONOMIC CHOICE
Babukh, Ilona; Pochenchuk, Galyna; Baraniuk, Diana (Ștefan cel Mare" Univeristy of Suceava Publishing House, Romania, 2018)The article deals with the peculiarities of the economic choice from the standpoint of rational choice theory and behavioral economy influenced modern innovative changes. Behavioral economics in recent years has shown ... -
INSTITUTIONAL CHANGES IN THE FINANCIAL SECTOR OF UKRAINE AS THE BASIC TERMS OF CURRENT TRENDS DEVELOPMENT OF FINANCIAL MARKETING
Babukh, Ilona; Nikiforov, Petro; Pochenchuk, Galyna (ЧТЕІ КНТЕУ, 2019)Marketing as a theory and practice of financial business is actively integrated into the system of financial markets management. Institutional changes in the financial sector are a factor that actively influences the ... -
INTELLECTUAL POTENTIAL IN THE SYSTEM OF MARKETING OF INNOVATIONS
Babukh, Ilona; Zrybnieva, Iryna (Видавництво "Фенікс", 2018-10-04)The company, based on the use of marketing of innovations in the development of an intelligent product, must take into account the complex factors of lateral marketing, which generates creative, non-standard ideas, implements ... -
Marketing of innovations: common approaches, tools and strategies
Babukh, Ilona; Venher, Yevgeniy (Pražský Institut zvyšování kvalifikace, 2016) -
Modern development trends of financial marketing
Babukh, Ilona; Baraniuk, Diana (Baltija Publishing, 2019-01-25) -
MODERNIZATION EXPERIENCE OF MUNICIPAL SECTOR – THE GUIDELINE FOR ITS REFORMATION IN UKRAINE
Babukh, Ilona (The support of Society for Cultural and Scientific Progress in Central and Eastern Europe BUDAPEST, 2016)In the acticle the role of the municipal sector in national economic development is revealed. The international experience as for providing financial resources for the development of the municipal sector is considered. The ... -
PRIORITIES IN INSTITUTIONAL TRANSFORMATION OF ECONOMY OF MODERN UKRAINE
Babukh, Ilona; Nikiforov, Petro; Pochenchuk, Galyna (Національний авіаційний університет, 2020)The existing economic model in Ukraine by its basic properties does not require innovation, it does not involve investment in human capital. In today's context, the restructuring of the economic model of Ukraine is urgently ... -
SYSTEM OF BANKING MARKETING: THEORETICAL APPROACHES AND TRENDS OF MODERN PRACTICE
Babukh, Ilona; Nikiforov, Petro (Миколаївський національний університет імені В.О. Сухомлинського, 2018)Current trends in the theory and practice of banking marketing are analyzed. A brief description of the banking services market is given, specific features of the banking product are indicated. The role of the bank in the ... -
TRANSFORMATION OF UKRAINIAN INSTITUTIONAL SYSTEM IN THE CONTEXT OF EUROPEAN DEVELOPMENT VECTOR
Babukh, Ilona; Pochenchuk, Galyna (Izdevnieciba “Baltija Publishing", 2016)The article deals with the peculiarities of institutional system, wich was formed in Ukraine. The research identifies that the country institutional system is crucial for the effective functioning of a particular model of ... -
TRUST AND VALUES OF CONSUMERS IN THE INNOVATION SYSTEM OF RELATIONSHIP MARKETING
Babukh, Ilona; Nikiforov, Petro (Economics and Finance, 2018)It is emphasized that the traditional model of marketing in modern conditions on oversaturated markets has lost its relevance and was replaced by relation marketing in the 2000s, which, in order to fully meet modern ...