This article uncovers the conception of «potential», «creative potential», «modeling», «model’». The personal characteristics of a cre-t ative potential (makings, inclinations, interests, curiosity, attraction to the creation of something new, speed in learning new information, developed intelligence, fast assessment and finding solution, adequacy of actions, emotionality, perseverance, purposefulness, hardworking, the adoption of bold decisions, creation) are defined. According to the objective aim of profession-oriented practice, main tasks are formed: the development of the professionally significant personal qualities of a professional; creating conditions for the develop ment of creative potential of students, the formation of individual style of acting; the formation of scientific and creative approach to dealing with professional problems and professional capacity are the most important features among others. Developmental model of future social workers’ creative potential in a profession-oriented practice is offered and its key moments are described. The created model oversees a strict determined structure of profession ally-oriented practice as holistic system, directed on the development of students’ creative potential, diagrammatic and precise bounds between its components. The model is built according to the semantics and quantities of components of the educational practice system of professionals in IHE (institution of higher education). The systematical, complex, with variety of programs, creatively in dividual, individually oriented, innovative and active approaches are de scribed as the theoretical and methodological base of determinative condi tions for developing the creative potential of students in the frames of profes sion-oriented practice.