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FinTech services market in Ukraine: current situation, problems and prospects 

Babukh, Ilona; Nikiforov, Petro; Venher, Yevgeniy (ТОВ "ДКС-центр", 2020)
In a globalized world there are radical changes in the construction of national financial systems, their organization and functioning under the influence of technological and financial innovations. Today, Fintech is the ...
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FINTECH AS A DRIVER FOR TODAY’S FINANCIAL MARKET TRANSFORMATIONS: THE UKRAINIAN CONTEXT 

Babukh, Ilona; Nikiforov, Petro; Kinashchuk, Stanislav (2020)
The article analyzes the impact of the FinTech sector on transformation processes in the financial markets. Modern transformations of the financial market are connected with the emergence of new financial instruments and ...
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PRIORITIES IN INSTITUTIONAL TRANSFORMATION OF ECONOMY OF MODERN UKRAINE 

Babukh, Ilona; Nikiforov, Petro; Pochenchuk, Galyna (Національний авіаційний університет, 2020)
The existing economic model in Ukraine by its basic properties does not require innovation, it does not involve investment in human capital. In today's context, the restructuring of the economic model of Ukraine is urgently ...
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INSTITUTIONAL CHANGES IN THE FINANCIAL SECTOR OF UKRAINE AS THE BASIC TERMS OF CURRENT TRENDS DEVELOPMENT OF FINANCIAL MARKETING 

Babukh, Ilona; Nikiforov, Petro; Pochenchuk, Galyna (ЧТЕІ КНТЕУ, 2019)
Marketing as a theory and practice of financial business is actively integrated into the system of financial markets management. Institutional changes in the financial sector are a factor that actively influences the ...
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SYSTEM OF BANKING MARKETING: THEORETICAL APPROACHES AND TRENDS OF MODERN PRACTICE 

Babukh, Ilona; Nikiforov, Petro (Миколаївський національний університет імені В.О. Сухомлинського, 2018)
Current trends in the theory and practice of banking marketing are analyzed. A brief description of the banking services market is given, specific features of the banking product are indicated. The role of the bank in the ...
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INNOVATIONS OF THE DIGITAL ERA AND ECONOMIC CHOICE 

Babukh, Ilona; Pochenchuk, Galyna; Baraniuk, Diana (Ștefan cel Mare" Univeristy of Suceava Publishing House, Romania, 2018)
The article deals with the peculiarities of the economic choice from the standpoint of rational choice theory and behavioral economy influenced modern innovative changes. Behavioral economics in recent years has shown ...
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COMMODITY SCIENCE AS A SCIENCE AND EDUCATIONAL DISCIPLINE: PRINCIPLES OF BUILDINGS AND DEVELOPMENT DIRECTIONS 

Babukh, Ilona (Видавничий дім "Гельветика", 2017)
The analysis of commodity science as a science and educational discipline is carried out; the subject of commodity science is defined, those are consumer values and methods of their knowledge and its providing. The purpose ...
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COMMERCIALIZATION OF MARKET INNOVATIONS AS EXCLUSIVE TASK OF INNOVATIVE MARKETING 

Babukh, Ilona (2017)
The development of modern innovative economy requires greater use of potential of non-technical (institutional) innovations, especially promotional ones. Commercialization of market innovations is one of the most important ...
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MODERNIZATION EXPERIENCE OF MUNICIPAL SECTOR – THE GUIDELINE FOR ITS REFORMATION IN UKRAINE 

Babukh, Ilona (The support of Society for Cultural and Scientific Progress in Central and Eastern Europe BUDAPEST, 2016)
In the acticle the role of the municipal sector in national economic development is revealed. The international experience as for providing financial resources for the development of the municipal sector is considered. The ...
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TRUST AND VALUES OF CONSUMERS IN THE INNOVATION SYSTEM OF RELATIONSHIP MARKETING 

Babukh, Ilona; Nikiforov, Petro (Economics and Finance, 2018)
It is emphasized that the traditional model of marketing in modern conditions on oversaturated markets has lost its relevance and was replaced by relation marketing in the 2000s, which, in order to fully meet modern ...
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Babukh, Ilona (17)
Nikiforov, Petro (6)Pochenchuk, Galyna (4)Baraniuk, Diana (2)Venher, Yevgeniy (2)Kinashchuk, Stanislav (1)Vatamaniuk, Nastia (1)Yeremiia, Maryna (1)Zrybnieva, Iryna (1)Subjectfinancial markets (2)financial technologies (2)trust (2)bank marketing (1)business models (1)business models of financial services (1)business reputation (1)card payments (1)civil society (1)commercial banks (1)... View MoreDate Issued2018 (5)2020 (4)2016 (3)2019 (3)2017 (2)Has File(s)Yes (17)

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