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dc.contributor.authorCherdantseva, Iryna
dc.contributor.authorKlypach, Andriy
dc.date.accessioned2022-01-21T13:05:13Z
dc.date.available2022-01-21T13:05:13Z
dc.date.issued2019
dc.identifier.citationЧеданцева І.Г., Клипач А.Я. Використання маркетингових підходів у сфері ресторанного бізнесу України. Збірник наукових праць Черкаського державного технологічного університету. Серія «Економічні науки». М-во освіти і науки України, Черкас. держ. технол. ун-т. – Вип. 54. – Черкаси : ЧДТУ, 2019. – С.94-101. – 124с. http://ven.chdtu.edu.ua/issue/view/10707uk_UA
dc.identifier.issn2306-4420
dc.identifier.urihttps://archer.chnu.edu.ua/xmlui/handle/123456789/3427
dc.description.abstractThe article deals with the general tendencies of development of the restaurant market of Ukraine. It is noted that the use of marketing approaches in the intensification of competition among the enterprises working in the sphere of restaurant business, it is necessary to exercise purposeful influence on the market in order to promote their establishments. Noted by the need to take into account the marketing component is a guarantee of how well the restaurant will function. The analysis shows that at present the number of restaurant establishments has exceeded the pre-crisis indicators, however, there is a decrease in the growth rate of the segment. The most attractive conditions for development are noted in the regions, with poor development of infrastructure, insufficient purchasing power and obstacles of local authorities. It has been established that the Ukrainian restaurant began reformatting, among the main reasons being the profitability of investing in the restaurant business, lower prices for the services of designing, design and technical equipment of the restaurant business, changing the purchasing behavior of the population towards eating outside the home.uk_UA
dc.description.sponsorshipМаркетингу, інновацій та регіонального розвиткуuk_UA
dc.language.isootheruk_UA
dc.publisherЗбірник наукових праць Черкаського державного технологічного університету. Серія: Економічні наукиuk_UA
dc.subjectресторанний бізнесuk_UA
dc.subjectмаркетингові інструментиuk_UA
dc.subjectструктура ресторанного ринкуuk_UA
dc.subjectкейтерингuk_UA
dc.subjectевент-дигустаціїuk_UA
dc.subjectдизайн ресторануuk_UA
dc.subjectІТ-інструментиuk_UA
dc.subjectінтерактивні картиuk_UA
dc.subjectперехресний маркетингuk_UA
dc.subjectrestaurant businessuk_UA
dc.subjectmarketing toolsuk_UA
dc.subjectstructure of restaurant marketuk_UA
dc.subjectcateringuk_UA
dc.subjectevent tastingsuk_UA
dc.subjectrestaurant designuk_UA
dc.subjectIT toolsuk_UA
dc.subjectinteractive mapsuk_UA
dc.subjectcross marketinguk_UA
dc.titleВИКОРИСТАННЯ МАРКЕТИНГОВИХ ПІДХОДІВ У СФЕРІ РЕСТОРАННОГО БІЗНЕСУ УКРАЇНИuk_UA
dc.title.alternativeTHE USAGE OF MARKETING APPROACHES IN THE RESTAURANT BUSINESS OF UKRAINEuk_UA
dc.typeArticleuk_UA


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