Assortment policy in the enterprise marketing system

dc.contributor.author	ZRYBNIEVA, IRYNA
dc.contributor.author	Бабух, Ілона
dc.date.accessioned	2022-01-22T13:37:00Z
dc.date.available	2022-01-22T13:37:00Z
dc.date.issued	2018
dc.identifier.citation	Zrybnieva I, Babuch I. Assortment policy in the enterprise marketing system. Economics and Finance. 2018. Vol. 9. P.10-18	uk_UA
dc.identifier.issn	2311-3413
dc.identifier.uri	https://archer.chnu.edu.ua/xmlui/handle/123456789/3456
dc.description.abstract	Each enterprise needs an effective assortment policy, which should be the most important component of the enterprise marketing system. When forming the assortment policy, the number of commodity directions in the enterprise, the number of markets for products, the elimination of old or the introduction of new goods, the degree of liquidity are determined. The decisions on the expansion of the product range, expanding the product range down or up the target segments, as well as solutions for the assortment associated with the life cycle of the product are substantiated.	uk_UA
dc.language.iso	other	uk_UA
dc.publisher	Economics and Finance	uk_UA
dc.subject	marketing	uk_UA
dc.subject	assortment	uk_UA
dc.subject	assortment policy	uk_UA
dc.subject	breadth of product range	uk_UA
dc.subject	product life cycle	uk_UA
dc.title	Assortment policy in the enterprise marketing system	uk_UA
dc.type	Article	uk_UA