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dc.contributor.authorZRYBNIEVA, IRYNA
dc.contributor.authorZavolichna, Tetyana
dc.date.accessioned2022-01-22T14:18:20Z
dc.date.available2022-01-22T14:18:20Z
dc.date.issued2018-05-18
dc.identifier.citationZrybnieva I., Zavolichna T. Marketing management of medical organization. Natural Science Readings: abstracts book. May 18, 2018. Sosnowiec-Bratislava, 2018. P. 80-81uk_UA
dc.identifier.isbn978-80-89654-46-8
dc.identifier.urihttps://archer.chnu.edu.ua/xmlui/handle/123456789/3462
dc.description.abstractMarketing management of a medical organization is a modern tool for improving the system of work with personnel, which coordinates the interaction of three subsystems of management: marketing, general management and quality management of medical services. The marketing of medical services is intended to identify the needs of the population in health services, identify the best ways to meet them in the process of competitive struggle for the consumer in order to achieve the main goals. The main objectives are realized through intermediate ones, for example, for the line of goods and quality of services, pricing methods, places and methods of their sale, systems of promotion, staff contacting with customers.uk_UA
dc.language.isootheruk_UA
dc.publisherHigh School of Economics and Management (Bratislava, Slovakia), Higher School of Medicine (Poland, Sosnowiec), Higher State Educational Establishment of Ukraine “Bukovinian State Medical University” (Chernivtsi, Ukraine)uk_UA
dc.subjectMarketinguk_UA
dc.subjectmanagementuk_UA
dc.subjectmedical organizationuk_UA
dc.titleMarketing management of medical organizationuk_UA
dc.typeThesisuk_UA


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