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dc.contributor.authorBabukh, Ілона
dc.contributor.authorZrybnieva, Iryna
dc.date.accessioned2022-01-22T15:02:39Z
dc.date.available2022-01-22T15:02:39Z
dc.date.issued2018
dc.identifier.citationBabukh I., I. Zrybnieva. Assortment policy in the enterprise marketing. Scientific Journal Economics and Finance. 2018. Issue 9. Р. 10-18uk_UA
dc.identifier.issn2311-3413
dc.identifier.urihttps://archer.chnu.edu.ua/xmlui/handle/123456789/3473
dc.description.abstractEach enterprise needs an effective assortment policy, which should be the most important component of the enterprise marketing system. When forming the assortment policy, the number of commodity directions in the enterprise, the number of markets for products, the elimination of old or the introduction of new goods, the degree of liquidity are determined. The decisions on the expansion of the product range, expanding the product range down or up the target segments, as well as solutions for the assortment associated with the life cycle of the product are substantiated.uk_UA
dc.description.sponsorshipмаркетингу, інновацій та регіонального розвиткуuk_UA
dc.language.isoenuk_UA
dc.publisherEconomics and Financeuk_UA
dc.relation.ispartofseries;Issue 9
dc.subjectmarketinguk_UA
dc.subjectassortmentuk_UA
dc.subjectassortment policyuk_UA
dc.subjectbreadth of product rangeuk_UA
dc.subjectexpansion of product rangeuk_UA
dc.subjectproduct life cycleuk_UA
dc.titleASSORTMENT POLICY IN THE ENTERPRISE MARKETING SYSTEMuk_UA
dc.typeArticleuk_UA


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