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THE ROLE OF DIGITAL MARKETING AND LOGISTICS IN THE OPTIMIZATION OF BUSINESS PROCESSES OF AGRICULTURAL ENTERPRISES

dc.contributor.authorTodoruk, Sergy
dc.contributor.authorKyfyak, Viktoria
dc.contributor.authorKyfyak, Oleksandr
dc.contributor.authorKindzerskyy, Vitaliy
dc.contributor.authorKovbas, Halyna
dc.contributor.authorFinagina, Olesya
dc.date.accessioned2023-11-23T15:44:00Z
dc.date.available2023-11-23T15:44:00Z
dc.date.issued2023
dc.identifier.citationKyfyak, O., Kyfyak, V., Kindzerskyi, V., Kovbas, H., Finagina, O., & Todoriuk, S. (2023). THE ROLE OF DIGITAL MARKETING AND LOGISTICS IN THE OPTIMIZATION OF BUSINESS PROCESSES OF AGRICULTURAL ENTERPRISES. Management Theory and Studies for Rural Business and Infrastructure Development, 45(3), 213–220.uk_UA
dc.identifier.issn2345-0355
dc.identifier.urihttps://archer.chnu.edu.ua/xmlui/handle/123456789/8102
dc.description.abstractThe scientific paper analyzes the influence of digital marketing and logistics on the optimization of business processes of agricultural enterprises. In the article, the authors used special and general scientific research methods: induction and deduction, scientific abstraction and systematization, analysis and synthesis, abstract-logical generalization, dialectical method and graphic method. A scheme for the analysis of business processes of agricultural enterprises in the context of the development of digital marketing and logistics is proposed. The main areas that will contribute to the optimization of business processes of agricultural enterprises have been determined. It is substantiated that the balanced organization and rationalization of business processes are important for achieving the effectiveness and efficiency of the activities of enterprises in the field of agriculture, and digital marketing and logistics play an important role in the optimization of business processes of agricultural enterprises, ensuring effective management of resources, increasing productivity and competitiveness.uk_UA
dc.description.sponsorshipБізнесу та управління персоналомuk_UA
dc.language.isoenuk_UA
dc.subjectbusiness processesuk_UA
dc.subjectdigital marketinguk_UA
dc.subjectlogisticsuk_UA
dc.subjectagricultural enterprisesuk_UA
dc.subjectoptimizationuk_UA
dc.subjectmanagementuk_UA
dc.subjectclustersuk_UA
dc.subjectinnovationuk_UA
dc.subjecteducationuk_UA
dc.subjectpersonneluk_UA
dc.subjectpost-war reconstructionuk_UA
dc.subjectpersonnel managementuk_UA
dc.subjectfinancial managementuk_UA
dc.titleTHE ROLE OF DIGITAL MARKETING AND LOGISTICS IN THE OPTIMIZATION OF BUSINESS PROCESSES OF AGRICULTURAL ENTERPRISESuk_UA
dc.typeArticleuk_UA


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