| dc.contributor.author | Hafu, Tetiana | |
| dc.date.accessioned | 2022-05-31T18:50:36Z | |
| dc.date.available | 2022-05-31T18:50:36Z | |
| dc.date.issued | 2021 | |
| dc.identifier.citation | Гафу Т.Г. Концептосистема сучасного англомовного гастрономічного рекламного естетичного дискурсу. Науковий вісник Чернівецького національного університету імені Юрія Федьковича. Германська філологія. Чернівці: Рута, 2021. Вип. 833. С. 25-31. | uk_UA |
| dc.identifier.issn | 2518-7090 | |
| dc.identifier.uri | https://archer.chnu.edu.ua/xmlui/handle/123456789/4397 | |
| dc.description.abstract | The article presents a study that allowed us to construct a cognitive map of modern English gastronomic advertising aesthetic discourse. The main features in the understanding of gastronomic advertising discourse by the representatives of the English-speaking community – gourmet aesthetes are analyzed. The research material for the modern English gastronomic advertising aesthetic discourse was the gastronomic Internet texts of the social network Instagram, which contained a particularly expressive specific aesthetic component. It is established that the mental framework of the cognitive space of a modern English gourmet esthete is formed by 48 significant discourse-creating autochthons-concepts (sensations, emotions, recipe, ingredient, taste and others). The separation of the constants of the concept system of modern English gastronomic advertising aesthetic discourse – generative autochthonous concepts was carried out through the inventory of texts, fixation of objectifiers of concepts and their grouping into semantic areas. To verify the objectivity of the facts, a quantitative method of calculation is used, the criterion χ2. | uk_UA |
| dc.description.sponsorship | Комунікативної лінгвістики та перекладу | uk_UA |
| dc.language.iso | other | uk_UA |
| dc.publisher | Рута | uk_UA |
| dc.subject | дискурс | uk_UA |
| dc.subject | рекламний дискурс | uk_UA |
| dc.subject | гастрономічний дискурс | uk_UA |
| dc.subject | когнітивне картування | uk_UA |
| dc.title | Концептосистема сучасного англомовного гастрономічного рекламного естетичного дискурсу | uk_UA |
| dc.title.alternative | CONCEPTSYSTEM OF MODERN ENGLISH GASTRONOMY ADVERTISING AESTHETIC DISCOURSE | uk_UA |
| dc.type | Article | uk_UA |
