The article deals with the peculiarities of the poetics of digital poetry. In particular, it analyzes a creative project – «pirozhki poetry», which comprises such genre types as «pirozhki», «poroshki», «expromptes», «depressiashki», «artichokes» and «two nines». The themes of digital poetry range greatly, however, the most traditional ones are mostly presented in a humorous and ironic way. The most popular sources of «pirozhki poetry» are literature and arts, therefore the recipient should possess the ability to properly decode the pretext. Consequently, most minor digital poetic genres indicate such tendencies of eliterature as the breadth and speed of spreading, relevance, receptive potential, inter- and hyper-textuality, humorous pathos and playfulness.