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COMMERCIALIZATION OF MARKET INNOVATIONS AS EXCLUSIVE TASK OF INNOVATIVE MARKETING

dc.contributor.authorBabukh, Ilona
dc.date.accessioned2022-01-21T13:45:45Z
dc.date.available2022-01-21T13:45:45Z
dc.date.issued2017
dc.identifier.citationBabukh I. Commercialization of market innovations as exclusive task of innovative marketing. Marketing and management of innovations = Маркетинг і менеджмент інновацій. Суми : Сумський державний університет. 2017. № 3. С. 15-22uk_UA
dc.identifier.issn2227-6718
dc.identifier.issn2218-4511
dc.identifier.urihttps://archer.chnu.edu.ua/xmlui/handle/123456789/3433
dc.description.abstractThe development of modern innovative economy requires greater use of potential of non-technical (institutional) innovations, especially promotional ones. Commercialization of market innovations is one of the most important conditions for sustainable economic development. Such development requires the active use of innovative marketing. As essentially defining task of marketing innovation, as well the source and means of its development is considered commercialization of market innovations – of goods and marketing approaches. Commercialization presupposes existence of inconsistent («nonlinear») links between tools of the innovative marketing: development of innovation, marketing researches, segmentation, and positioning and management lifecycle.uk_UA
dc.description.sponsorshipмаркетингу, інновацій та регіонального розвиткуuk_UA
dc.language.isoenuk_UA
dc.relation.ispartofseries;No 3
dc.subjectmarketinguk_UA
dc.subjectinnovation marketinguk_UA
dc.subjectmarket innovationuk_UA
dc.subjectcommercializationuk_UA
dc.subjecttools of commercializationuk_UA
dc.subjectpositioninguk_UA
dc.subjectlifecycle managementuk_UA
dc.subjectsegmentationuk_UA
dc.titleCOMMERCIALIZATION OF MARKET INNOVATIONS AS EXCLUSIVE TASK OF INNOVATIVE MARKETINGuk_UA
dc.title.alternativeКомерціалізація ринкових інновацій як виняткове завдання інноваційного маркетингуuk_UA
dc.typeArticleuk_UA


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