Pre- and post-effect of COVID-19 on the insurance industry: A study based on Romanian companies
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2024-12Автор
Macovei, A.-G.
Popelo, O.
Zhavoronok, А.
Dankiewicz, R.
Cosmulese, C.G.
Popova, L.
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The COVID-19 pandemic has had a detrimental effect on the global economy, including
the insurance industry. It has forced financial markets to confront a new risk directly
related to the virus’s rapid spread. Therefore, the paper aims to determine possible
risks or opportunities that insurance companies may encounter, considering both
pre- and post-pandemic phases. For this purpose, financial data of 110 Romanian
insurance companies for 2016–2022 were analyzed. The topfirme platform was used
in the data collection process. Subsequently, based on statistical analysis methods, an
econometric model was developed to evaluate the turnover for insurance companies
in Romania. When developing the model equation, establishing dependent and independent
variables based on the Altman model or the Z-model of bankruptcy prediction
was considered. Thus, the findings indicate that employees are the primary factor
in these businesses’ proper operation and increased profitability. It is emphasized
that turnover directly depends on these variables since the number of employees is
a variable around which incomes and expenses fluctuate. Turnover is affected positively
or negatively depending on employee productivity and workload, which can lead
to increased revenues and decreased costs, or vice versa. Accordingly, an insurance
company’s HR department should resolve issues that crop up during the shift to telemedicine,
enhance workers’ digital skills, provide them with moral and psychological
support, and foster stable working relationships. It should also implement strategies
to sustain and raise employee engagement levels, fortify control measures, and alter
internal communications.