Implementation of partnership marketing concept in corss-border cooprration programs of Bukovyna cross-border area
Переглянути
Дата
2017Автор
Гавриш, Ірина Іванівна
Буднікевич, Ірина Михайлівна
Татарчук, Тетяна
Metadata
Показати повний опис матеріалуКороткий опис(реферат)
It considered the composition of scientific theories of territorial marketing, which includes situational and strategic vision. It proposed definition of the partnership territorial marketing concept anddescribed approaches to understanding the structure of the marketing-mix. It argued that establishing of good-neighborly partnership between the border areas must be based on the concept of partnership marketing.It assessed cross-border cooperation as aneffective mechanism for promoting cross-borderregion of Bukovina. The role and purpose of the policy considered to promote the Bukovina to internal and external markets. Described the goal, priorities. Participants project of joint Operational Programme «Romania - Ukraine - Republic of Moldova» European Neighbourhood and Partnership Instrument for 2007-2013. Outlined directions of improve the quality of project proposals in the area of cross-border cooperation through educational technology and the use of tools of territorial affiliate marketing.
Collections
Related items
Showing items related by title, author, creator and subject.
-
Modern marketing concepts as the basis for formation and increase of the attractiveness of cities and territories
Gavrysh, Iryna; Budnikevich, Iryna (Baltic Journal of Economic Studies, 2017)Instruments of formation and increase of attractiveness of the territory within the framework of modern marketing conceptions, the role of marketing complex elements in shaping the attractiveness of the territories are ... -
Modern marketing concepts as the basis for formation and increase of the attractiveness of cities and territories.
Гавриш, Ірина Іванівна; Буднікевич, Ірина Михайлівна (Baltic Journal of Economic Studies, 2017)Instruments of formation and increase of attractiveness of the territory within the framework of modern marketing conceptions, the role of marketing complex elements in shaping the attractiveness of the territories are ... -
Практики застосування новітніх інструментів маркетингу гравцями фешен-індустрії в кризових умовах
Буднікевич, Ірина Михайлівна; Бастраков, Данііл Анатолійович; Budnikevich, Iryna; Bastrakov, Daniil; Подільчук, Олександр Сергійович; Podylchuk, Oleksandr (Науковий вісник Чернівецького університету. Серія Економіка, 2021)Розглянені напрямки зміни фешен-індустрії під впливом пандемії, Акцентовану увагу на втратах «люксового» сегменту фешен-ринку, брендів і ритейлерів мідл-сегменту, на негативних купівельних настроях, на взаємозв’язку туризму ...